Trends, Fall 2008

The year of the mobile phone

Edward de Jong, President of Magic Mouse Products (an iPhone development company) writes the following:
The next year should be the year of the mobile, where the cellphones obliterate the Game Boy world, but not wipe them out, merely adding a new platform which is even bigger. The Nintendo world has been very nice for the retailers, but really not so great for consumers; the average price of an iPhone app is around $3, while nintendo averages about $40, so clearly the consumers will overwhelmingly prefer the cellphone world. Companies with proprietary funky hardware like LeapFrog face irrelevancy.

Yes a very interesting time, and an educational software renaissance is in the works; one of my first of the 200 projects I am building is a flash card set, adapted from paper products from Exambusters. They sell their paper products for about $12, and we will deliver the same 1000 cards of english vocabulary for something like $2. This is a 6:1 reduction in price to the consumer, and more convenient to boot. With the smallest iPhone holding 500,000 pages of text, there is really no limit to the amount of education we can deliver on a device as cheap and portable as the iPhone. With the iPhone/iPod touch over 45% of apple's revenue, I predict they will leave computers at some point due to lack of profit, and just play in the mobile space.